
Wow, just when I thought they couldn’t be further off the mark, the Pantone Color Institute manages to exceed expectations with their Color of the Year selection for 2026..
I was prompted to respond to the choice of Peach Fuzz two years ago and I sat out the debate about last year’s choice of Mocha Mousse. The internet responded as if it were a Rorschach test. Hair was on fire debating whether it was celebrating the incredible accomplishment of Kamala Harris as a woman of color in the presidential race –or whether the image supplied by Pantone looked more like a turd in a coupe glass (an apt comparison to the Trump candidacy).
This year it gets even more dicey with the choice of Cloud Dancer, which is (you guessed it) white. To that I just want to say, come ON. Their description says it “acts as a whisper of calm and peace in a noisy world,” adding it “invites true relaxation and focus, allowing the mind to wander and creativity to breathe.” Critics are already responding by calling it “Pantonedeaf” –evoking images of white supremacy and sentiments of white nationalism while DEI and the promotion of basic human rights is being systematically derailed and defunded. I couldn’t agree more.
I suppose if you wanted to get heady about it, perhaps the Lockean concept of “tabula rasa” could be injected here to argue in favor of the selection. It describes a belief that we are all born a ‘blank slate,’ minus any innate or possibly corrupt knowledge. (I doubt there was a significant representation of Enlightenment scholars participating in this process however.) Anyway, it seems to fall apart when you further consider Locke’s assertion of natural rights and promotion of classic liberalism. Locke believed that knowledge is acquired through experience and reflection. Put simply, a whiteboard may represent possibility of creativity in our imagination, but creativity can only be observed in the process of adding something to it. Does creativity objectively exist without the ability to perceive it? Ok, I digress…
Now, all of us at one time or another have said something or done something insensitive or just plain stupid when it comes to matters of cultural competency. I have a few zingers myself that I am completely embarrassed to mention — so I’m not quick to cast judgment on individuals who are well-meaning and commit an occasional faux-pas. But the Pantone Institute is a large organization with many people participating in the selection process. Because I can’t imagine NO ONE thought about this selection being provocative for all of the wrong reasons, I have to imagine the prospect of more clicks and more conversation was more compelling than prompting an actual sensation of unity or creativity. After all, the amount of press and attention given to this selection process seems to be in direct proportion to the controversy it generates.
A good chunk of our collective creativity is reflected in our digital environment where, unfortunately, clickbait rules and haters drool. If the Pantone Color Institute can’t engage in a process of selecting a color that transcends and transforms an all too often entropic discourse online, maybe they need to stop fishing and cut bait. Or, maybe come up with a color palette instead. I don’t know, just quit doing what you’re doing. Maybe stare at that Cloud White whiteboard for awhile and come up with something more creative. Seriously.







